Free tools for businesses and creators
Instagram Engagement Rate Calculator
Check your business, a competitor or a potential creator partner. Start with one free public-profile lookup, then sign in to check more.
What this number means
Formula: total likes and comments ÷ number of posts ÷ current followers × 100.
It is a simple way to compare the same account over time using the same method. This calculation excludes saves, shares, reach and views, so it can differ from Instagram Insights. It does not identify fake followers or guarantee a campaign outcome.
There is no universal “good” score. Account size, content type and audience all affect the result. UGC and on-camera creators can be a great fit for a business without a large following.